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Name: Melitta Baumeister x Nike Vomero PremiumColorway: Total Orange/Hyper Crimson/Orange Chalk/BlackSKU: IQ7166-800MSRP: $230 USDRelease Date: Spring 2026The Melitta Baumeister x Nike Vomero Premium “Total Orange/Black” is generating significant buzz as the German-born, New York-based designer begins the rollout for her first sportswear collaboration. While an official release date has yet to be confirmed, a sign-up page is now active, allowing fans to register for notifications and updates ahead of the anticipated Spring 2026 launch.The sneaker showcases Baumeister’s avant‑garde approach, transforming the Vomero into a performance‑meets‑couture statement piece. The upper is drenched in a vivid burnt orange base, layered with blackened, distressed overlays that create a scorched, crinkled effect across the mesh and synthetic panels. The quarters and tongue carry this charred detailing, while a sand‑colored sockliner provides subtle contrast. Branding is deliberately understated, with the Nike Swoosh partially obscured by the distressed finish, reinforcing the deconstructed aesthetic. Even the laces are pre‑distressed, echoing the upper’s weathered look, while the dual ZoomX/Air Zoom midsole is treated with similar blackened effects to maintain cohesion.With sign‑ups now live, anticipation builds for this Spring 2026 release, as the Vomero Premium “Total Orange/Black” positions itself as both a functional runner and a conceptual fashion piece.Click here to view full gallery at Hypebeast

Name: LeBron 23 “Honor The King”Colorway: Hyper Jade/Deep Royal Blue/Bleached Turquoise/University GoldSKU: IH1513-300MSRP: $210 USDRelease Date: Available NowWhere to Buy: NikeLeBron James continues to cement his legacy as a champion of social justice with the unveiling of the Nike LeBron 23 “Honor The King,” a silhouette that serves as both a performance vehicle and a historical monument. This release draws profound inspiration from the Lorraine Motel in Memphis, Tennessee, which is the site of Dr. Martin Luther King Jr.’s assassination in 1968 and the National Civil Rights Museum. By channeling the spirit of the historic venue, James connects his own on-court dominance with a broader narrative of Black history.The sneaker’s design is a nod to the motel’s mid-century aesthetic and its role as a sanctuary during the Jim Crow era. Purchased by Black businessman Walter Bailey in 1945, the Lorraine Motel was one of the few safe places for Black travelers in the South. This LeBron 23 mirrors this history with an all-teal upper derived from the motel’s iconic doors and signage colorway, paired with a gold Swoosh and medial crown motifs that bridge Dr. King and King James. A bold “EQUALITY” graphic is stamped on the heel, a recurring theme in James’ signature line, while the backstory is deepened by James’ own philanthropic history. In 2016, James donated $2.5 million USD to the museum to fund an exhibit honoring Muhammad Ali.The Nike LeBron 23 “Honor The King” is avaiable now via the Nike webstore. Collectors picking up will also receive a custom sticker sheet.Click here to view full gallery at Hypebeast

Name: Pharrell x adidas Humanrace EVOLUTION ProColorway: TBCSKU: KJ1992MSRP: $1,000 USDRelease Date: January 24Where to Buy: adidasadidas and Pharrell Williams’ Humanrace have officially announced the EVOLUTION Pro, a $1,000 USD running shoe that merges elite performance engineering with a visionary aesthetic. Serving as a provocative design study, the release offers a rare glimpse into the future of footwear, filtering athletic innovation through the lens of contemporary culture.Building upon the athlete-validated foundation of the original ADIZERO Adios Pro Evo 1, this new iteration introduces a wider sole and sensory, touch-reactive elements. These haptic features are designed to create an intimate connection between the wearer and the product, evolving the sneaker from a traditional tool into an immersive experience.The shoe is meticulously crafted with a lightweight white Monomesh upper, elevated by a unique 5D raised dot pattern and a tonal lacing system. Despite its conceptual nature, the shoe remains a performance powerhouse, utilizing the innovative Lightstrike Pro midsole to ensure top-tier comfort and responsiveness. Pharrell’s distinct design language is reflected in the monochromatic palette, treating the silhouette as a canvas for technical mastery and minimalist refinement. Take a closer look at the official images above.Click here to view full gallery at Hypebeast

Name: Vibram FiveFingers “Year of the Horse”Colorway: TBCSKU: TBCMSRP: TBCRelease Date: January 26Where to Buy: VibramIn celebration of the Lunar New Year, Vibram has unveiled two new FiveFingers variants centered around the “Year of the Horse” collection. The release highlights the Graspifier and the V-Run silhouettes, both sporting a fiery palette that embraces the “Grounded Strength, Forward Motion” spirit for the new release campaign.Crafted for bodyweight training and grounded performance, the Graspifier “Year of the Horse”features a minimal silhouette that emphasizes control and agility. Dressed in red and reddish brown tones, the upper is sleek and close‑fitting, designed to hug the foot with breathable mesh panels and reinforced quarters for stability. Branding is subtle yet present, with tonal Vibram logos integrated into the side and tongue, while the lacing system remains streamlined to maintain a low‑profile aesthetic. The finish highlights earthy tones and matte textures, reinforcing the grounded strength concept.The V‑Run “Year of the Horse” channels forward motion and rhythm, designed specifically for barefoot‑inspired running. Its perforated upper boasts a subtle vermillion-orange gradient, grounded with brown suede overlays that add both structure and visual energy. Graphic elements inspired by the Horse motif are integrated into the design, appearing as rhythmic patterns across the quarters and tongue. The sole features distinctive detailing that echoes continuous movement, with grooves engineered for responsiveness and traction. Branding is more expressive here, with the Vibram logo highlighted on the tongue and sole to reinforce the performance identity.

Name: Fast & Furious x PUMA PackMSRP: $130 USD – $125 USDRelease Date: February 12Where to Buy: PUMAPUMA and Fast & Furious are merging high-octane cinema with court-ready performance, officially unveiling a collaboration that turns street racers into hardwood footwear. The collaboration focuses on clear visual storytelling, utilizing PUMA’s signature silhouettes – including the MB.05, LaFrancé RNR and LaFrancé – to honor the early heroes of the blockbuster. By tapping into the specific car culture that defined the early 2000s, PUMA positions its signature line at the intersection of motorsport nostalgia and modern basketball technology.The drop features two distinct colorways of the MB.05, each serving as a direct translation of a specific vehicle from the saga’s lore. The first iteration mirrors Brian O’Conner’s iconic orange Toyota Supra, capturing the aggressive energy of the original film. LaMelo’s signature “Not From Here” scratch marks and flame overlays are reinterpreted in neon yellow and metallic silver, serving as a direct reference to the film’s Nuclear Gladiator side decal. Grounding the design is a tonal orange midsole that maintains the monochrome intensity, ensuring the sneaker stands out on the hardwood.The second MB.05 adopts the vibrant pink palette of Suki’s custom Honda S2000. PUMA transfers this aesthetic by converting automotive paint schemes onto the MB.05’s upper, utilizing layered textures and sharp graphics to replicate the look. The delicate white and light pink line work stretching across the vamp and quarter panels references the anime-inspired airbrush art from the film car’s livery.Departing from the performance models, the LaFrancé RNR embodies the raw aggression of American muscle. The silhouette is encased in glossy black patent leather, mirroring the menacing bodywork of Dom Toretto’s 1970 Dodge Charger. The chunky, oversized tooling is accented by reflective silver piping, while distinct red accents nod to the vehicle’s exposed blower intake butterflies. It is a hulking, lifestyle-focused interpretation of pure horsepower.Rounding out the collection is a motorsport-focused take on the LaFrance silhouette, paying homage to the Nissan Skyline GT-R. It features silver and blue racing stripes across the upper to mimic the R34’s iconic livery, effectively bridging the gap between the collection’s performance basketball models and its off-court lifestyle appeal.The Fast & Furious x PUMA pack is confirmed for release on February 12. Fans can look for both colorways to arrive via the PUMA webstore and select retailers.Click here to view full gallery at Hypebeast

Name: OTW by Vans Parra Old Skool 36Colorway: TBCSKU: TBCMSRP: $130 USDRelease Date: January 22Where to Buy: Vans, HBXFollowing an initial preview, the OTW by Vans x Parra Old Skool 36 has officially received its release date. Reuniting with long-time collaborator and former sponsored skater Piet Parra, Vans offers a sophisticated reimagining of the classic silhouette. This collaboration bridges the artist’s raw skate heritage with the polished, surrealist aesthetic that defines his signature style.The design is characterized by premium suede construction and Parra’s unmistakable wavy colorblocking. In a playful nod to his creative roots, the pair features asymmetric details and custom tongue typography, while the footbeds carry a cheeky directive: “Don’t forget to skate in these.” Engineered for performance, the shoe includes Sola Foam ADC insoles for enhanced comfort, a traditional vulcanized sole and matte foxing. By blending high-art sensibilities with functional specifications, this release elevates the Old Skool into a collector’s piece that remains true to its origins.The OTW by Vans x Parra Old Skool 36 will be available starting January 22 through Vans and HBX. To accompany the launch, Parra directed a surrealist video exploring his enduring connection to skate culture. Check out the release campaign video below.. View this post on Instagram A post shared by OTW by Vans (@otwbyvans)Click here to view full gallery at Hypebeast

Name: Air Jordan 1 Low OG “Medium Olive”Colorway: Medium Olive/Black-Summit White-SailSKU: HQ6998-200MSRP: $145 USDRelease Date: January 31Where to Buy: NikeAfter being teased by leaks throughout 2025, Jordan Brand has officially unveiled the Air Jordan 1 Low OG “Medium Olive.” This release brings a sophisticated, earthy addition to the iconic silhouette’s lineup, perfectly blending heritage color-blocking with modern textures.The sneaker features a premium material mix, utilizing crisp white leather on the base and toe box for a clean foundation. This is contrasted by Medium Olive suede overlays on the toe, eyestays and heel, providing a soft, tactile finish. To add depth, sharp Black accents hit the Swooshes, laces and tongue labels, while the Wings logo on the heel is also rendered in black.Maintaining the popular vintage aesthetic seen in Jordan releases of recent years, the design is rounded out with a Sail midsole for a slightly aged look. Finally, a matching Medium Olive rubber outsole grounds the pair, completing the cohesive palette. Check out the official images above and look forward to the release by the end of January.Click here to view full gallery at Hypebeast

SummaryTyrese Maxey is set to headline his own New Balance signature basketball shoe line, with the debut model slated for a 2026 releaseThe deal marks a major elevation in Maxey’s partnership with New Balance, reflecting his rise from late first-round pick to All-Star starter and franchise focal point in PhiladelphiaDesign details and official naming remain under wraps, but insiders expect a low-cut, speed-focused performance silhouette likely timed around the 2026 NBA All-Star spotlightTyrese Maxey’s signature shoe moment feels like the natural next chapter in one of the league’s fastest glow-ups. Since landing in Philadelphia as the 21st pick in 2020, he has gone from energy guard to the Sixers’ offensive engine, stacking a Most Improved Player award, back-to-back All-Star nods, and now a starting spot in the 2026 showcase. New Balance moving him into signature territory signals that his game and personality both translate beyond the box score and into culture.For New Balance Basketball, Maxey becomes a foundational piece of a roster that already includes names like Kawhi Leonard and Jamal Murray but has been searching for its next long-term headliner on the hardwood. He has been the visible face of the brand’s renewed hoop push since signing in 2023, consistently lacing up TWO WXY and Hesi Low v2 models and even fronting a Hero Pack capsule built around his love of comic-book storytelling. A dedicated line built around his straight-line speed, relentless tempo, and Philly edge has the potential to give New Balance a true guard-driven performance franchise at a time when the battle for backcourt sneaker loyalty is wide open.What the first Maxey model actually looks like remains the biggest question in sneaker circles. Reporting across the basketball and footwear space points toward a lightweight, low-top build tuned for quick guards, with speculation that New Balance could use All-Star Weekend 2026 as a global reveal. Whenever it lands, a Tyrese Maxey signature shoe arriving directly through New Balance channels instantly becomes a must-watch release for hoopers and tunnel-fit obsessives tracking where the next wave of performance-first, style-aware basketball footwear is headed.Click here to view full gallery at Hypebeast

A new champion of NCAA Football has been crowned and Super Bowl LX rapidly nears. However, American football isn’t the only place that is heating up. The sneaker industry has a stacked lineup of drops coming your way this week, with New Balance, ASICS, Nike, Converse, Vans, and Jordan Brand all contributing. Before we dive into the 10 drops that you should consider copping, let’s look back at the headlines of last week.Two footwear features hit the net. First, our latest edition of Editors’ Picks: Sneakers saw the Hypebeast team come together to highlight which kicks we’re excited to wear this year. We also teamed up with Spike Lee to present the Levi’s x Air Jordan 3 collection, which debuts later this week.In other Nike news, the Swoosh reunited with Zellerfeld to show off the Air Max 1000 Multicolor, introducing dual-color printing to the 3D-printed sneaker. More Air Max headlines were made by the reveal of the Air Max Goadome Low and more Patta x Nike Air Max 1 ’87 “Waves” colorways. As for the Jumpman team, it announced the Air Jordan 6 Infrared “Salesman” and had a “Cap & Gown” colorway of the sneaker leak too.Looking to the rest of the industry, Timberland dropped its Lunar New Year-themed “Year of the Horse” version of the 6-Inch Boot. For New Balance, it had a new “Dusk Shower” pack featuring the 2010 and 204L sneakers surface. Alessandro Michele rounded out the week with the unveiling of a Valentino x Vans Classic Slip-On collaboration.With all of the past week’s key headlines revisited, let’s look ahead at what’s coming soon, starting with New Balance’s latest retro revival. Afterwards, be sure to check out HBX to see if there are any pairs you’d like to order today.New Balance Gator Run “Shadow Red” & “Black”Release Date: January 21Release Price: $130 USDWhere to Buy: New Balance and HBXWhy You Should Cop: New Balance has revisited its archives once again, this time returning with the Gator Run. Previously on the market as an athletic turf shoe, the Gator Run has been modernized as a lifestyle silhouette. Its slim upper sports a faux gator texture in both these “Shadow Red” and “Black” colorways. Meanwhile, each pair is backed by a black rubber outsole that features teeth throughout its exterior.MDS (MIYAKE DESIGN STUDIO) x ASICS HYPER TAPINGRelease Date: January 21Release Price: $220 USDWhere to Buy: ASICSWhy You Should Cop: In case you missed out on the debut of the MIYAKE DESIGN STUDIO x ASICS partnership, you’re in luck as all three of the duo’s HYPER TAPING colorways are dropping again this week. The sought-after sneaker kicked off this new partnership between Issey Miyake and the beloved Japanese sportswear brand. It is now back in is all-gray, all-black, and multicolor neon renditions for those who missed out at the beginning of the year.Nike Kobe 1 Protro “81 Points”Release Date: January 22Release Price: $210 USDWhere to Buy: SNKRSWhy You Should Cop: The Nike Kobe 1 Protro is back. As Nike Basketball continues to reissue Kobe Bryant’s signature shoes, one after another, we see the Kobe 1 with its Protro upgrade ready for action once again. Dropping first is the “81 Points” colorway, which was initially a PE for Bryant and eventually dropped to the public in 2019. Created to celebrate his 81-point performance against the Toronto Raptors in 2006, it’s dropping 20 years after the incredible feat with colors that nod to the Los Angeles Lakers.Converse SHAI 001 “Ares Grey”Release Date: January 22Release Price: $130 USDWhere to Buy: SNKRS and HBXWhy You Should Cop: Long before the Converse SHAI 001 made its retail debut, Shai Gilgeous-Alexander wore several colorways dedicated to different family members. While three of them went on to drop in last year’s “Family Pack,” the “Ares Grey” version, dedicated to his son, remained unreleased. It’s finally time for the all-grey colorway to hit shelves. The versatile sneaker is just as potent on the court as it is off of it and will continue its impressive run in just a couple days.Parra x OTW by Vans Old Skool 36Release Date: January 22Release Price: $130 USDWhere to Buy: Vans and HBXWhy You Should Cop: Parra and Vans are back at it again this week. The skate brand’s special OTW by Vans division has offered up the Dutch artist the Old Skool 36 as a canvas. A playful palette of pink, blue, and red sees unique overlays dress the beloved sneaker. Soft suede, custom labels, and matte foxing come together to make this a one-of-a-kind creation from the duo.Nike Total 90 Shox Magia “Metallic Silver” PackRelease Date: January 23Release Price: $155 USDWhere to Buy: SNKRSWhy You Should Cop: A focal point of Nike’s lifestyle campaigns in 2025 was the return of the Total 90 franchise. The football line was revitalized with a streetwear slant, offering familiar-but-fresh footwear staples and versatile apparel. One of the hit models that was limited to a collab with Maha Amsterdam was the Total 90 Shox Magia. Now, it dons two different “Metallic Silver”-accented colorways with its raised midfoot and padded upper. “Sail” and “Pecan” serve as the starting color for each pair respectively.Action Bronson x New Balance 1890 “Cyborg Tears”Release Date: January 23Release Price: TBCWhere to Buy: SpecializingInLifeWhy You Should Cop: We’ve been closely following the rollout for the next chapter of the Action Bronson x New Balance partnership. The two have taken to the 1890 sneaker, teasing colorways of blue and off-white. The former is set to release this week under the name “Cyborg Tears.” Its retrofuturistic aesthetic is reinforced by wavy detailing across the upper and a palette that blends blue with touches of silver, teal, gray, black, and orange.Levi’s x Air Jordan 3 “Year of the Horse”Release Date: January 24Release Price: $230 USDWhere to Buy: HBXWhy You Should Cop: Heading into 2026, one of the campaigns with the most momentum behind it was the Levi’s x Air Jordan 3 capsule. Today, the denim specialists and the Jumpman team finally announced the partnership and its rollout. Up first is a Lunar New Year-themed “Year of the Horse” colorway dropping exclusively in Greater China, Japan, and South Korea. HBX has you covered this week, with this off-white version of the shoe equipped with pony hair, commemorative embroidery, unbleached denim paneling, and more.Air Jordan 9 “Flint Grey”Release Date: January 24Release Price: $215 USDWhere to Buy: SNKRSWhy You Should Cop: The second of two Air Jordan launches lined up for Saturday is the return of the Air Jordan 9 “Flint Grey.” It’s been well over two decades since we first saw this colorway hit shelves and it’s now back as a retro. The leather upper sees white surrounded by its signature grey hue. Meanwhile, touches of “French Blue” are present at the lace loops, tongue, and heel.NikeSKIMS Rift MeshRelease Date: January 26Release Price: $150 USDWhere to Buy: SNKRS and SKIMSWhy You Should Cop: Kim Kardashian’s SKIMS formed an alliance with Nike last year, issuing a wide variety of women’s apparel throughout 2025. It’s finally time for the two to dip their toes in the footwear space. Kicking things off is the NikeSKIMS Rift Mesh, which reimagines the Air Rift as a super slim silhouette. Its staple detail, the split-toe, remains present with a midfoot strap sporting the duo’s co-branding. Three tonal colorways, two shades of brown and all-black, complement the NikeSKIMS apparel range seamlessly.Click here to view full gallery at Hypebeast

Levi’s and Jordan Brand are two legacies woven together by a common thread: greatness. That shared ethos comes through in their latest collaborative collection, which spans four Air Jordan 3s and a complementary apparel range that bridges craftsmanship and sportswear. Beloved motifs sit atop heritage-driven designs, reworked with a modern streetwear sensibility.Spike Lee, one of the campaign’s central figures, sat down with us to discuss the collaboration, reflect on the importance of work ethic, and revisit his early interactions with Michael Jordan.The project extends beyond Lee himself. Set in a neighborhood park, the campaign brings together multiple communities dressed head-to-toe in Levi’s x Jordan Brand, styled by Cam Hicks. Lee appears alongside Jay Wright, the son of Larry Wright, who featured in his iconic “Button Your Fly” ad from the early ’90s. Skater Josh Velez and artist Rio Amor also make appearances, while a Tai Chi group rounds out the cast, wearing the special “Year of the Horse”-themed Air Jordan 3.For both collaborators, greatness is defined by dedication to craft and staying true to oneself. That philosophy is unified by denim, the collection’s common denominator, which runs through every look and every group featured.Before diving into our conversation with Lee, let’s break down the 13-piece collection, beginning with its centerpiece: the Air Jordan 3. The “Rigid” colorway features classic indigo denim panels paired with black-on-black elephant print around the heel. The “Black” iteration takes a more understated approach, combining pebbled black leather, black denim panels, and a denim heel tab embroidered with Nike Air branding, offset by subtle gray accents.The “Year of the Horse” colorway celebrates the Lunar New Year through unbleached rigid ecru denim. Releasing exclusively in Greater China, Japan, and South Korea, the pair features pony hair panels, a jacquard heel tab, and red chain-stitch embroidery referencing the Year of the Horse on the interior tongue. A similar treatment appears on the Los Angeles-exclusive iteration (not pictured), which replaces the motif with red “City of Angels” text. Off-white pebbled leather and strategic blue denim accents round out the upper.All four colorways are finished with Levi’s signature Red Tab placed on the lateral side of the right shoe. Jumpman branding remains intact, while a translucent co-branded hang tag features a special iteration of the Levi’s leather patch. Inside, a red sockliner is printed with Levi’s iconic dollar bill graphic, reading, “This is a pair of Levi’s.”On the apparel side, the Pinnacle Varsity Jacket emerges as the hero piece. Its maximalist construction pairs a melton wool body with leather sleeves, complemented by a quilted satin lining and vintage-inspired graphics pulled from both brands’ archives. The interplay of past and present continues across the range: the Football Jersey adopts a cropped, boxy silhouette; the Overshirt Jacket is rendered in 12-ounce rinsed indigo denim; and the Type III Trucker arrives in black washed denim with an aged tint and oversized Wings logo at the back. Co-branding extends to everyday staples like the Fleece Zip Hoodie and Short Sleeve Shirt, the latter reviving Levi’s “Button Your Fly” graphic from Spike Lee’s original campaign.Levi’s and Jordan Brand also revisit the denim specialist’s 578 silhouette with the Black Baggy Jean. Designed to complement the footwear, its extended inseam enhances stacking over the sneakers. The Baggy Shorts offer a similar sensibility, crafted from 12-ounce rinsed indigo denim with pleats and a below-the-knee cut. Rounding out the collection is the Denim Cap, featuring Air Jordan embroidery and Levi’s Red Tab set against rinsed indigo.The tagline for the campaign is “everyday greatness.” What does “everyday greatness” mean to you?Spike Lee: It’s a mentality. You’re not going to be great every day. But when you wake up in the morning, that’s the goal. You have to put the work in to be great. You don’t just show up and be great. You have to carry a work ethic and mentality to accomplish this. If you fake the funk, you’ll get exposed.Looking at the campaign itself. We have two great American brands that have grown into international icons. You see the Jumpman and the leather patch together; these exemplify greatness.”You’re not going to be great every day. But when you wake up in the morning, that’s the goal. You have to put the work in to be great. You don’t just show up and be great.”Tell me more about the early days of working with what is now Jordan Brand.Being involved in Michael Jordan’s partnership with Nike is one of the greatest things that ever happened to me. I have to give it up to the late great Jim Riswold. He worked at Wieden+Kennedy and saw my first film, She’s Gotta Have It, which turns 40 this year. He somehow found my number and proposed pairing me with Michael Jordan. The catch was that Jordan had no clue who I was. At one point, I mustered up the courage to ask him, “Why did we do this together? You didn’t even know who I was.” He looked at me with a smile on his face and said, “Motherf*cker, you’re wearing my shoes.”I’ve said it many times before and I’ll say it again, I’ve had the honor and the privilege to be called a “Motherf*cker” by Michael Jordan several times, especially in Madison Square Garden. I like to talk a lot of sh*t and he’d tell me to sit my little skinny ass back down in my seat, to which I would happily oblige. He’s the nicest guy, but back then, when he was on the court, he was an assassin. You just knew he was about to do something phenomenal, and the Knicks would lose, and I was a witness to that. Afterwards, we’d get to joke around, but when the game’s going on, he’s not playing. Most definitely, he’s not playing.How are you hoping the audience engages with the campaign? Is there a feeling you’re looking to pull out?It’s the union of two iconic brands, coming together again. It’s a perfect marriage, it’s iconic. For me, that’s the word. And it’s not just the sneakers, we got t-shirts, sweaters, hoodies, jean jackets, the whole deal.“Craftsmanship meets sport culture: classic cuts are recoded, and sport codes are denimized.” I like that. I didn’t write that, but it sounds good, right? You can’t go wrong with this. I already got something on, and the rest is coming. So I’m gonna be flossing.”At one point, I mustered up the courage to ask Jordan, ‘Why did we do this together? You didn’t even know who I was.’ He looked at me with a smile on his face and said, ‘Motherf*cker, you’re wearing my shoes.'”Do you see these collabs as preserving history or pushing it forward?It’s both. It’s hard to do, but Levi’s and Jordan Brand are doing it. You capture the history and then move it forward. If you can combine the past and present, that’s a great formula for success.What does it mean to you to be part of the evolving legacy of Jordan Brand after all these years?I have lived a very blessed life. Met some great people and companies. I don’t take it for granted one bit. I still carry the same spirit and energy that inspired me when I was a kid in Brooklyn, before I knew I wanted to be a filmmaker. I know nothing lasts forever, and I enjoy the time that I have.There have been many times when gifts from the world have happened. I never expected that this campaign would include me. So when I do get an email or a call, it’s a blessing to me. Now I’m not sitting around praying for a campaign to come my way. I go about my business, and when moments like this arrive, it’s a blessing. I continue doing the work, continue doing the work, continue doing the work, and companies see that. Here we are talking about the evolution of the Levi’s x Jordan Brand partnership, and I’m glad to be part of it. I consider myself part of the Jordan Brand and Levi’s family, so I’m gonna use this word again; it’s a blessing.The rollout for the Levi’s x Air Jordan 3 campaign begins on January 23, when the “Year of the Horse” colorway launches via select retailers in Asia, including HBX. From there, the “Rigid” pair and the entire apparel range will be available in San Francisco on February 5. Rounding out the region-based drops is the “Los Angeles” version of the shoe, which lands in the city on February 13. The global drop is scheduled for February 20 via Levi’s.Click here to view full gallery at Hypebeast