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- Nike Turns Football History Into the Air Max 90 “Korea Family Reunion”
Name: Nike Air Max 90 “Korea Family Reunion”Colorway: Black/White-Gold Leaf-Pear-Black Tea-Blue JaySKU: IR5903-010MSRP: $150 USDRelease Date: May 21, 2026Where to Buy: NikeNike is placing the Air Max 90 in the global spotlight with a highly inventive new release. Foregoing a standard retro colorway, the upcoming Nike Air Max 90 “Korea Family Reunion” leans heavily into football history, directly reworking signature details from the legendary Nike Mercurial Vapor 1 boots worn by Cristiano Ronaldo during his early days at Sporting CP.The pitch-ready inspiration is evident across the entirety of the retro runner. Mimicking the original boot’s construction, the Air Max 90 adopts a lightweight synthetic upper detailed with wavy overlays that perfectly capture an aggressive, early-2000s aesthetic. The color palette also stays incredibly true to the Mercurial story, blending dark tones with sharp orange accents to create a fast and dynamic feel.Further separating this iteration from standard Air Max 90 releases, the design introduces orange piping around the mudguard and a modified heel shape that nods to the classic soccer cleat. Adding an unmistakable football-driven touch, the pair features a distinct fold-over tongue. To complete the thematic release, exclusive Korean branding is hidden beneath the tongue and stamped across the insoles.The Nike Air Max 90 “Korea Family Reunion” is scheduled to launch on May 21, 2026, via Nike and select global retailers.Click here to view full gallery at Hypebeast
- Is GOAT’s Sneakers.com Launch a Recession Indicator?
On Tuesday, streetwear resale platform GOAT Group officially launched a new e-commerce site, Sneakers.com, offering steeply discounted sneakers in place of the premium, scarce secondhand product it became well-known for hosting.While the prices are highly accessible, it’s not because the kicks are pre-loved; in fact, all the shoes are brand new. Unlike GOAT’s other platforms, where you’ll see most sneakers priced at $150 USD or more, on Sneakers.com, orders average at $70 USD.Founded in 2015 and backed by a lineup of 100-million-dollar investments, GOAT launched its secondary alias platform in 2020, shortly before acquiring luxury resale competitor Grailed in 2022. The investments and acquisitions have positioned the company as a leading secondhand streetwear e-commerce group. So what’s behind the sudden shift away from high-ticket pre-owned kicks towards brand new, discounted sneakers?The Sneaker BubbleTalks of the sneaker market’s decline began gaining momentum in 2024, when Nike took a $28 billion USD hit that unfolded over a single July day. Following years of a pandemic-fueled boom in casual footwear, 2024 and 2025 were years filled with bold ambitions to keep the momentum going.Nike got itself a new CEO and shook up its strategy, focusing on new silhouettes and upping its tech-driven products like the Mind 001 recovery shoe. Meanwhile, adidas has increasingly outperformed Nike, with record-breaking 2025 revenues rising 13% for the second consecutive year to $28.5 billion, while Nike’s dropped by 10%.But adidas wouldn’t be immune for long; like many competitors across industries, a mixture of US-enacted tariffs, geopolitical conflicts, and waning spending rained on its sunshine. By January 2026, adidas became the next poster child of the sneaker market’s declining success. A damning analysis from Bank of America gave adidas a rare double downgrade, dropping the company’s buy rating, making it one of the weakest stocks in the industry. View this post on InstagramA post shared by Sneakers.com (@sneakersdotcom) Ultimately, the analysts attributed the sneaker slowdown, not to poor product or marketing, but to the completion of a more than two-decade upcycle, which brought sneakers from making up less than a quarter of footwear sales to more than half. It’s not that sneakers are over; it’s that they’re reaching a point of stabilization after years of rapid growth.Further down the chain, the resale market isn’t necessarily safe either, as prices for popular models go down. In January, BoF expert Mike Sykes shared with NPR that “the values are deflated” in today’s sneaker resale market. “If you look at the resale price for a lost-and-found Jordan 1, something that dropped in 2023, so many people were trying to buy this shoe. And the resale price would go upward of, like, $500 to $600 for a $180 shoe, which is a nice premium. But these days, you could probably buy that shoe, depending on the size and where you’re looking for it at, for around high $200s, maybe $300,” he explained. Considering the 360-degree impact, GOAT’s next step was rather clever; to seize the opportunity, capturing Nike and adidas’ falling revenue from below.When “Too Good to Be True” Is Actually TrueGOAT’s virtual sneaker superstore casts a wider net, addressing the increased demand for value amidst rising prices in multiple industries, from groceries to gas. In a statement for WWD, GOAT’s chief brand officer, Sen Sugano, explained, “I think, especially now, we’re operating in a moment where value really matters.” “Consumers want to see their dollar go further. More than that, they need their dollar to go further,” Sugano emphasized.On Sneakers.com, you can find a newer model, like the adidas AE1, or even a classic like the Air Jordan 1 High for as low as $60 USD. A wide range of general release models and classic silhouettes go even lower, between $25-$30 USD, and on the higher end, variants with more prestige run between $100-$200 USD. View this post on InstagramA post shared by Sneakers.com (@sneakersdotcom) With prices so low, the site’s discreet 2025 soft launch had sneaker enthusiasts rushing to find out if the mysterious platform was even legitimate. In r/Sneakers on Reddit, a year-old thread asking “Is Sneakers.com a reliable site?” is riddled with doubts. One user replied, “If it seems too good to be true, then it is,” while another said, “lol went to the website and everything on sale and sus looking.”The skeptics’ reasoning isn’t completely unfounded. Online scammers and counterfeit products continue to run rampant, not only for shoes, but bags and apparel too. The site, which mysteriously appeared last year, has a graphic identity akin to a grocery catalogue, with price tags in XL font and colored discount stickers. The mass-market identity of Sneakers.com brings to mind recent releases from wholesale club Costco like the 2025 Kirkland Signature x Nike SB Dunk Low and even Off-White hoodies for 2026, which speak directly to far reaching hype of sneakers and streetwear.Once a niche, sneaker culture has gone mainstream, and as its IYKYK products become more familiar to the general public, once sacred styles are showing up in unexpected places. What appeared to be “too good to be true” is actually grounded in the sneaker market’s increasingly harsh reality. With GOAT’s official launch revealed this week, the company at last puts to rest the doubts. Sneakers.com is really real.Click here to view full gallery at Hypebeast
- Virgil Abloh Archive Unearths a Legendary Air Jordan 1 in This Week’s Best Footwear Drops
Just four teams remain in both the men’s and women’s brackets of March Madness. While fans are counting down the days until the tourneys come to a close, we also have another stacked roster of footwear drops to anticipate as well. Kicking things off this week, Vans is back with more gems while Nike, New Balance, Y-3, Onitsuka Tiger, Converse, Jordan Brand, and adidas all have key releases on the way too.Before we dive into this week’s loaded lineup, let’s revisit the key headlines from the past seven days, starting with the Swoosh. Virgil Abloh Archive has another collaboration rumored to be on the way: a Nike Cryoshot Tiempo that is expected to drop surrounding this year’s World Cup. Another key collaborator getting active this season is COMME des GARÇONS HOMME PLUS, which had its “Triple Black” rendition of the Air Max Dolce surface again. Keeping things in-line, the Air Force 1 Low is back with a new set of Vibram sole-equipped colorways, emphasizing a technical build.Elsewhere in the sneaker space, Hartcopy and adidas have revisited the BW Army together, offering two German Army Trainer-inspired colorways as a European exclusive ahead of the global launch. Tyler, the Creator is also back with new takes on the Converse 1908 Jogger, applying the GOLF le FLEUR* name to the shoe. Rounding out the relatively quiet week was Aimé Leon Dore, which reconnected with New Balance to drop a MADE in USA 1300 in “Navy.”With all of the key headlines revisited, let’s now take a look at what’s next, starting with the latest Vans launch. Once you’ve made your way through the 10 releases, be sure to hit up HBX to see which styles you can shop today.Vans Old Skool LX “Archive Flame” PackRelease Date: April 1Release Price: $110 USD to $120 USDWhere to Buy: VansWhy You Should Cop: Vans is making a case for itself as the early favorite for sneaker brand of the year. From its Pearlized narrative to this week’s “Archive Flame” pack of Old Skool LX shoes, there’s plenty to be excited about coming from the California skate brand. Looking closer at the fire-flavored pairs, three editions have been prepared. A black and red flame shoe nods to leather jackets while a purple-on-green version that draws from sukajan jackets. Rounding out the lineup is a “Marshmallow”-colored iteration that taps work jackets for inspiration with its full canvas upper.Melitta Baumeister x Nike Vomero Premium & Pegasus PremiumRelease Date: April 1Release Price: $220 USD to $260 USDWhere to Buy: Melitta BaumeisterWhy You Should Cop: Nearly half a year later, Melitta Baumeister’s two shoes with Nike Running are finally releasing this week. Looking first at the Vomero Premium, its “Total Orange” color scheme features one-of-a-kind weathering and various co-branding hits. Her eye motif is also present at the lenticular tongue and outsole. For the Pegasus Premium, it features a similar treatment, instead favoring a classic “Volt” colorway. “Run Like No One Is Watching” text is present across the laces and lateral rear, completing this artistic rendition of the shoe.New Balance 5030 “Magic Blue” & “Electric Indigo”Release Date: April 1Release Price: $120 USDWhere to Buy: New BalanceWhy You Should Cop: New Balance is back this week with a promising new silhouette that has yet to see the spotlight: the 5030. This fresh runner is positioned as an accessible lifestyle sneaker, clocking in at just $120 USD. Despite being budget-oriented, the American sportswear brand hasn’t cut corners with its style-forward design. A molded synthetic upper features sleek linework, combining with gradients of “Magic Blue” and “Electric Indigo” for its debut looks. Underfoot, a thick, sculpted midsole is backed by ABZORB technology.Y-3 F50 TUNIT “Beast Pack”Release Date: April 1Release Price: TBCWhere to Buy: adidasWhy You Should Cop: Fresh off the Paris Fashion Week runway, Yohji Yamamoto and adidas’ Y-3 is finally ready to drop the F50 TUNIT “Beast Pack.” Created in 2006 to celebrate the World Cup that year, it returns 20 years later as a lifestyle option. Four pairs nod to Japanese mythology, with a blue dragon, red eagle, yellow tiger, and silver wolf coming together to cover the throwback football boot.VERSACE x Onitsuka Tiger TAI-CHI SakuraRelease Date: April 2Release Price: $750 USD to $795 USDWhere to Buy: VERSACEWhy You Should Cop: Speaking of the runway, VERSACE presented its debut collaboration with Onitsuka Tiger last year. At last, their first retail release is here with the TAI-CHI Sakura. Composed of seven colorways, Italian and Japanese craftsmanship have come together in harmony. Co-branding can be spotted at the heel and footbed. Meanwhile, three construction techniques have been employed: metallic, nappa leather, and suede.Converse SHAI 001 “Camo”Release Date: April 2Release Price: $130 USDWhere to Buy: SNKRSWhy You Should Cop: Shai Gilgeous-Alexander is the embodiment of consistency. Coming off of his first NBA MVP season, he’s the frontrunner to win the award once again, with his championship-winning crew in Oklahoma City as the favorites to secure a title again too. This week, his first signature shoe, the Converse SHAI 001, is back in a new “Camo” colorway. The pair embraces a woodland camo across its molded upper, combining with olive-colored tooling for a look that isn’t likely to hide on the court.New Balance MADE in USA 993 “Taro” & “Team Red”Release Date: April 2Release Price: $200 USDWhere to Buy: New BalanceWhy You Should Cop: Teddy Santis’ New Balance MADE in USA line is back with another drop, this time with two pairs that weren’t part of the brand’s Spring/Summer 2026 catalog. The MiUSA version of the 993 sneaker now takes on “Taro” and “Team Red” presentations that both feature mixed material compositions of pig suede and mesh. The former leans on spring-ready pastels of blue and purple while the latter sees red outlined by black.Virgil Abloh Archive x Air Jordan 1 High OG “Alaska”Release Date: April 3Release Price: $230 USDWhere to Buy: SNKRSWhy You Should Cop: For many sneakerheads, this is the drop they’ve been waiting for all year: the Virgil Abloh Archive x Air Jordan 1 High OG “Alaska.” Revisiting the legendary designer’s iconic rendition of the Air Jordan 1, his European-exclusive version of the sneaker is back eight years after dropping. Its deconstructed build again features “AIR” branding, medial text nodding to the collaboration and the silhouette’s roots, as well as a familiar zip-tie attachment.fragment design x Nike Air Liquid MaxRelease Date: April 3Release Price: $225 USDWhere to Buy: SNKRSWhy You Should Cop: Hiroshi Fujiwara has remained Nike’s go-to collaborator for 2026, helping the Swoosh introduce the Book 2, Mind 001, Mind 002, and now the Air Liquid Max. After flying off of shelves last week, the brand’s latest Air-based silhouette is back in black. Nods to fragment design are present at the lateral upper, footbed, and the tongue, thanks to its lightning logo hit.Pharrell x adidas VIRGINIA Vario Flat EartherRelease Date: April 4Release Price: $140 USDWhere to Buy: adidasWhy You Should Cop: Pharrell and adidas went jumbo with their oversized Adistar Jellyfish sneaker last year. Now, their VIRGINIA line has taken things in a new direction with the Vario Flat Earther. Embracing a low-profile build, the sneaker features prominent Three Stripes that wrap from the lateral toe to the medial midfoot of the laceless build. Colorways of off-white and green, off-white and black, black and white, and blue and white have all been prepared for its debut this weekend.Click here to view full gallery at Hypebeast
- Tyler, The Creator Unveils New Two-Toned Revamps of the Converse 1908 Jogger
Name: Tyler, The Creator x Converse 1908 JoggerColorway: Green Glow/Nutria, Foggy Dew/Mirage Gray, Yarrow/Plume, Cameo Blue/Deep DiveSKU: TBCMSRP: TBCRelease Date: April 7Where to Buy: Converse, select retailersConverse and Tyler, The Creator have officially reunited to introduce new two-toned takes on the Converse 1908 Jogger. Expanding upon their ongoing collaborative partnership, the latest drop dips into the brand’s expansive footwear archives to revive a classic 1970s running silhouette with modern GOLF le FLEUR* design sensibilities.Rooted in track-and-field history and retooled for casual lifestyle wear, the updated 1908 Jogger arrives in striking two-toned palettes: Green Glow/Nutria, Foggy Dew/Mirage Gray, Yarrow/Plume, and Cameo Blue/Deep Dive. The dynamic upper construction pairs durable suede overlays with woven nylon paneling, complemented by a breathable mesh lining. Distinctive retro tooling defines the slim-soled runner, capturing the aesthetic essence of the era while offering contemporary, everyday comfort.Subtle yet defining details further elevate the collaborative release. Signature GOLF le FLEUR* branding is meticulously placed across the medial and lateral sides, extending into the interior sockliner. Each pair is finished with a classic woven Converse tongue label and includes two sets of laces, allowing wearers to customize the final look. The offering underscores Converse’s ongoing initiative to breathe new life into its heritage catalogs through a lens of fearless, forward-thinking creativity.Click here to view full gallery at Hypebeast
