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- Converse Reimagines Its Badminton Heritage Through the Jack Purcell 1935 Loafer
Name: Converse Jack Purcell 1935 LoaferColorway: BlackSKU: 33301470225MSRP: ¥22,000 JPY (approx. $140 USD)Release Date: Available NowWhere to Buy: ConverseBuilding on the sneaker-loafer trend that surged last year, Converse has introduced a fresh interpretation of its badminton heritage for 2026: the Jack Purcell 1935 Loafer. This model bridges the gap between archival luxury and contemporary comfort, reimagining the legendary badminton silhouette for a modern, urban lifestyle.While paying homage to the Jack Purcell line’s 90-year history, the design elevates the aesthetic with high-quality leather and hand-stitched detailing reminiscent of formal footwear. Released in a sleek, monochrome black, the colorway emphasizes a sophisticated profile that highlights the signature “smile” toe and the “mustache” on the saddle. Inside, a breathable canvas lining maintains a soft feel, ensuring the shoe’s identity remains unmistakable in this refined form.Functionality is central to this flagship model, which features a newly developed anatomical last for a precision fit. An Ortholite insole, a 13mm PU wedge heel and a fiber shank provide superior cushioning and arch support for daily wear. Ultimately, the Jack Purcell 1935 Loafer successfully transforms a vintage athletic staple into a versatile, sophisticated icon.Click here to view full gallery at Hypebeast
- Nike Air Max 95 OG “Neon” Makes a Definitive Return for 2026
Name: Nike Air Max 95 OG “Neon” (2026)Colorway: Black/Cool Grey-Neon YellowSKU: HM4740-001MSRP: $250 USDRelease Date: March 5Where to Buy: NikeTo celebrate the upcoming Air Max Day on March 26, Nike has officially announced the return of the legendary Air Max 95 OG “Neon.” This 2026 release marks the revival of the 1995 silhouette following its most recent appearance last April.Originally designed by Sergio Lozano, the human anatomy-inspired Air Max 95 model and its “Neon” palette remain definitive masterpieces in sneaker history. Its signature aesthetic – characterized by tiered suede gradients, striking volt accents, and pioneered visible Air cushioning – fundamentally shifted Nike’s design trajectory and redefined global footwear culture. Decades later, the model’s seamless fusion of athletic utility and street-style sophistication ensures its status as a permanent icon.The 2026 iteration of the Air Max 95 OG “Neon” will be available in full family sizing, spanning both adult and children’s versions. To kick off the month-long festivities leading up to Air Max Day, the re-release is set to launch in early March. Check out the official images above.Click here to view full gallery at Hypebeast
- ANTA Sports Becomes PUMA’s Biggest Shareholder in $1.8 Billion USD Play
SummaryANTA Sports is set to become PUMA’s largest shareholder after agreeing to buy a 29.06 percent stake from the Pinault family’s Artemis investment vehicle for around $1.8 billion USD in cashThe deal lands just as PUMA battles slowing sales, muted sneaker hype and a strategic reset under CEO Arthur Hoeld, while ANTA doubles down on its multi-brand globalization playANTA plans to seek supervisory board representation at PUMA but says it wants to respect the German brand’s independent identity rather than pursue a full takeoverANTA’s move on PUMA is the clearest signal yet that the Chinese sportswear giant wants a permanent seat at the top table of global performance and lifestyle brands. Dropping €35 EUR (approx. $40 USD) per share, a hefty premium over PUMA’s recent trading levels, ANTA is effectively betting that the big cat is just sleeping, not dying, and that fresh capital plus sharper execution can reignite demand in a crowded sneaker market.For PUMA, the Artemis exit closes a long-running chapter that started when the Pinaults carved it out of Kering to focus on pure luxury. The brand has been under pressure as momentum cooled across key franchises and launches like the Speedcat underperformed, forcing a turnaround plan built on brand heat, performance storytelling and tighter distribution. ANTA, fresh off years of flipping underloved Western labels into growth engines, is positioning this stake as a way to “fully unlock the brand’s full potential” while keeping PUMA’s governance and identity intact.Strategically, the fit is obvious. ANTA gains deeper access to European sports credibility and powerful assets in football, running and motorsport, while PUMA gets a heavyweight partner in one of the world’s most competitive sportswear battlegrounds, China. If ANTA can transfer its Brand + Retail muscle and playbook from FILA, Descente and Amer Sports into PUMA without diluting its German DNA, this could reshape how East and West collaborate at scale in the performance-fashion space.Click here to view full gallery at Hypebeast
- Closer Look at the Latest _J.L‑A.L x PUMA CELL Geo-1
Name: _J.L‑A.L x PUMA CELL Geo-1SKU: TBCRelease Date: TBCBuilding on the momentum of last year’s CELL Geo 1 collaboration, _J.L-A.L and PUMA have reunited at Paris Fashion Week again to push the boundaries of footwear architecture. Shifting from the layered, two-tone leather aesthetic of their debut, this latest collaboration introduces a futuristic PUMA CELL silhouette defined by a striking, one-piece sculptural upper.The design completely abandons traditional paneling in favor of a dense, perforated, honeycomb-inspired structure. This organic look perfectly mirrors _J.L-A.L’s core philosophy of deriving functional aesthetics from nature to balance protection and comfort. It feels as if PUMA’s iconic CELL cushioning has migrated from the sole to the entire upper, resulting in a shoe that feels both biological and architectural.Beyond the honeycomb aesthetic, the pair remains technically grounded. The signature hexagonal midsole structure is integrated into a chunky outsole, while the traditional lacing system is swapped for a sleek, slip-on construction. For the reveal, the silhouette was showcased in two monochromatic colorways, brown and white, maintaining a strictly minimalist aesthetic.As of now, there is no further information regarding the release. Stay tuned for more updates.Click here to view full gallery at Hypebeast
