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Jordan Brand Opens Its First World Of Flight Store In China

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The Jumpman’s World Of Flight retail concept just landed in China, opening the country’s first doors in Beijing’s Sanlitun district. This location will also release the high-end Jordan Wings collection that dropped in March exclusively in the Greater China region.

Jordan World Of Flight Beijing is four stories high with over 1,000 square meters of shopping space that features the best that Jordan has to offer. From performance footwear like the pinnacle Air Jordan 38 to its heralded legacy product like the Air Jordan 4, this WOF location is the latest in Jordan’s excellence in consumer experience through premium product, rich storytelling, and state-of-the-art architecture.

The entire store is a tribute to the brand’s connection with the city; for example, the first floor incorporates a local architectural element, 京砖, which is the same flooring material used in the Forbidden City.

Jordan World Of Flight Beijing is now open; other WOF locations included Milan, Hongdae in South Korea, and Shibuya in Tokyo.

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